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Advertising

Webinar - PR Pitfalls: How to keep your foot out of your mouth — August 2, 2010
Video of the most common mistakes companies can make when trying to get their message out to others.

Advertise in ASTAnetwork Magazine — July 19, 2010

Speeches and PowerPoints — July 19, 2010
Ready-made speeches, talking points and PowerPoint presentations on a variety of travel topics.

ASTA Marketing Opportunities - Your Key to the Travel Agent Market — December 10, 2009
ASTA members represent 140 countries and ASTA offers a variety of ways to reach its members.

Using the Media Guide to Promote Yourself — January 30, 2009

ASTA Member Logo Artwork — October 17, 2008
ASTA members are able to download and use the ASTA logo.

ASTA Premium Logo Artwork — October 17, 2008
Premium members have the ability to download and use logos which are displayed for their use.

E-mail Marketing Guide: Break through the Spam Filters — July 31, 2008
E-mail marketing is the preferred solution that more businesses have come to embrace, because it offers a higher level of efficiency, convenience and return than most other modes of communication. However, you’ll find that e-mail comes with a small catch: spam filters can prevent it from reaching your audience.

This eight-step guide simplifies the e-marketing process by offering many of the essential tips and tricks for improving your e-mails. These strategies have been proven for success and will help you understand many of the common red flags that spam filters detect in e-mail messages.

Advertising Glossary — January 7, 2008
The most common terms used in the world of advertising.

Media Resources for Agents — August 7, 2007
ASTA logos, advertising, speeches, powerpoints, grassroots PR materials, media training and more for member use.

Ticket Stuffers — July 31, 2007
Ticket stuffers for use by ASTA-member agents.

Starting Your Consumer Marketing Campaign — July 24, 2007
With forces such as the Internet and online booking services, the traditional travel agent must market itself aggressively and consistently.

Cable TV Advertising — July 24, 2007
Local cable advertising can reach current and new customers in specific geographic areas at a surprisingly reasonable cost. Local cable offers commercial breaks in high-quality programming from national, regional and local sources, including major sporting events. In addition, local cable offers a variety of local sponsorship and community involvement opportunities.

Radio Advertising — July 24, 2007
Radio is a fast, easy and highly effective means of promoting your agency; however, without a solid of understanding of the medium, your ad campaign can fall flat on its face.

Newspaper Advertising — July 24, 2007
The key to successful newspaper advertising is to recognize it for what it’s worth – an excellent means of reaching a broad audience for a low cost. Even so, while it can provide you with a host of prospective clients and broad-based exposure, the actual response gained from it may be...

Step-by-Step Advertising Reference Guide — July 24, 2007
As you plan your campaign, here is a simple checklist to help you every step of the way.

Advertising: Is It A Good Fit For Your Agency? — July 24, 2007
Large companies spend millions and millions of dollars to advertise their products. Find out how you can strategically weigh your options and determine what works for your company's needs - from cable television to radio to newspaper advertising to the Internet.

Ethical (and Legal) Advertising — July 24, 2007
Everyone has read those enticing advertisements for the vacation of a lifetime. The big, bold print promises more than you could ever dream about – "For only $10.00 a day, you can lay on a Caribbean beach!" However, at the bottom of the page, in a type size that you need a magnifying glass to read, the fine print states that air fare is not included, the room does not have an ocean view, and you must depart on a Tuesday afternoon with a return on Friday morning – and that is if you can get beyond the large number of blackout days. The problem is that the offer is too limited. Probably 99.9 percent of the general population do not qualify for the offer.

Developing an E-Mail Marketing Campaign — July 18, 2007
With the ability to precisely target your audience at a minimum cost, e-mail marketing is an excellent tool for drumming up new business and keeping current clients.

NAPS Spots — June 27, 2007
Free, non-copyrighted, preformatted articles and broadcast pieces on the following subjects are available from the mat service NAPS (North American Precis Syndicate) at www.NAPSnet.com.

Delegate Lists — June 27, 2007
Reconnect with agents and suppliers from ASTA's International Destination Expo with lists of the attending delegate.

Advertise on ASTA.org — June 1, 2007
Thousands of travel agents visit ASTA.org every day. Put your message in front of them with our affordable and effective advertising.

Travel Agent Lists — June 1, 2007
ASTA Travel Agents are responsible for purchasing and recommending a wide array of products and services to hundreds of thousands of travel clients spending hundreds of millions of dollars every year! Your direct mail message is always eagerly anticipated, and lists and labels from ASTA make it easier then ever to reach them.

Advertise in ASTA's Dateline Weekly — May 25, 2007

Advertise in ASTA SmartBrief — May 25, 2007
ASTA SmartBrief is the premier source of daily news and information for travel agents and executives.

2010 SmartBrief Media Kit — May 24, 2007
2010 ASTA SmartBrief Media Kit

ASTAnetwork 2006-2007 Media Kit — May 24, 2007
ASTAnetwork 2006-2007 Media Kit

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Advertise in ASTAnetwork Magazine — July 19, 2010 Speeches and PowerPoints — July 19, 2010 Ready-made speeches, talking points and PowerPoint presentations on a variety of travel topics. ASTA Marketing Opportunities - Your Key to the Travel Agent Market — December 10, 2009 ASTA members represent 140 countries and ASTA offers a variety of ways to reach its members. Using the Media Guide to Promote Yourself — January 30, 2009 ASTA Member Logo Artwork — October 17, 2008 ASTA members are able to download and use the ASTA logo. ASTA Premium Logo Artwork — October 17, 2008 Premium members have the ability to download and use logos which are displayed for their use. E-mail Marketing Guide: Break through the Spam Filters — July 31, 2008 E-mail marketing is the preferred solution that more businesses have come to embrace, because it offers a higher level of efficiency, convenience and return than most other modes of communication. However, you’ll find that e-mail comes with a small catch: spam filters can prevent it from reaching your audience. This eight-step guide simplifies the e-marketing process by offering many of the essential tips and tricks for improving your e-mails. These strategies have been proven for success and will help you understand many of the common red flags that spam filters detect in e-mail messages. Advertising Glossary — January 7, 2008 The most common terms used in the world of advertising. Media Resources for Agents — August 7, 2007 ASTA logos, advertising, speeches, powerpoints, grassroots PR materials, media training and more for member use. Ticket Stuffers — July 31, 2007 Ticket stuffers for use by ASTA-member agents. Starting Your Consumer Marketing Campaign — July 24, 2007 With forces such as the Internet and online booking services, the traditional travel agent must market itself aggressively and consistently. Cable TV Advertising — July 24, 2007 Local cable advertising can reach current and new customers in specific geographic areas at a surprisingly reasonable cost. Local cable offers commercial breaks in high-quality programming from national, regional and local sources, including major sporting events. In addition, local cable offers a variety of local sponsorship and community involvement opportunities. Radio Advertising — July 24, 2007 Radio is a fast, easy and highly effective means of promoting your agency; however, without a solid of understanding of the medium, your ad campaign can fall flat on its face. Newspaper Advertising — July 24, 2007 The key to successful newspaper advertising is to recognize it for what it’s worth – an excellent means of reaching a broad audience for a low cost. Even so, while it can provide you with a host of prospective clients and broad-based exposure, the actual response gained from it may be... Step-by-Step Advertising Reference Guide — July 24, 2007 As you plan your campaign, here is a simple checklist to help you every step of the way. Advertising: Is It A Good Fit For Your Agency? — July 24, 2007 Large companies spend millions and millions of dollars to advertise their products. Find out how you can strategically weigh your options and determine what works for your company's needs - from cable television to radio to newspaper advertising to the Internet. Ethical (and Legal) Advertising — July 24, 2007 Everyone has read those enticing advertisements for the vacation of a lifetime. The big, bold print promises more than you could ever dream about – "For only $10.00 a day, you can lay on a Caribbean beach!" However, at the bottom of the page, in a type size that you need a magnifying glass to read, the fine print states that air fare is not included, the room does not have an ocean view, and you must depart on a Tuesday afternoon with a return on Friday morning – and that is if you can get beyond the large number of blackout days. The problem is that the offer is too limited. Probably 99.9 percent of the general population do not qualify for the offer. Developing an E-Mail Marketing Campaign — July 18, 2007 With the ability to precisely target your audience at a minimum cost, e-mail marketing is an excellent tool for drumming up new business and keeping current clients. NAPS Spots — June 27, 2007 Free, non-copyrighted, preformatted articles and broadcast pieces on the following subjects are available from the mat service NAPS (North American Precis Syndicate) at www.NAPSnet.com. Delegate Lists — June 27, 2007 Reconnect with agents and suppliers from ASTA's International Destination Expo with lists of the attending delegate. Advertise on ASTA.org — June 1, 2007 Thousands of travel agents visit ASTA.org every day. Put your message in front of them with our affordable and effective advertising. Travel Agent Lists — June 1, 2007 ASTA Travel Agents are responsible for purchasing and recommending a wide array of products and services to hundreds of thousands of travel clients spending hundreds of millions of dollars every year! Your direct mail message is always eagerly anticipated, and lists and labels from ASTA make it easier then ever to reach them. Advertise in ASTA's Dateline Weekly — May 25, 2007 Advertise in ASTA SmartBrief — May 25, 2007 ASTA SmartBrief is the premier source of daily news and information for travel agents and executives. 2010 SmartBrief Media Kit — May 24, 2007 2010 ASTA SmartBrief Media Kit ASTAnetwork 2006-2007 Media Kit — May 24, 2007 ASTAnetwork 2006-2007 Media Kit
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