NTA, ASTA Convene Second ‘Hispanics in Travel’ CaucusPress Releases - News - ASTA

Contact: Yolanda Walters

NTA, ASTA Convene Second ‘Hispanics in Travel’ Caucus

‘Café con Leche’ at Travel Exchange focuses on burgeoning U.S. Hispanic market

Alexandria, VA, December 20, 2012 – NTA and ASTA are hosting their second Hispanics in Travel Caucus on Jan. 22 in Orlando, Fla. The session, which includes a Café con Leche—informal discussion and networking—will bring together key tourism professionals and feature Jorge Plasencia, chair of the National Council of La Raza, as keynote speaker.

With its growing population—and burgeoning buying power—U.S. Hispanics are attracting the attention of the travel industry. One noted leader in Hispanic tourism is grateful for the attention and sees enormous opportunity with the NTA-ASTA project.

“The Hispanic community is thrilled to know that the tourism industry is looking at the potential and unique opportunities this market brings to our industry,” said Olga Ramudo, who chairs the NTA-ASTA Hispanic Business Development Task Force and has a seat on the U.S. Travel and Tourism Advisory Board. Ramudo is an ASTA Premium member as well as a winner of the Barbara O’Hara Advocacy Award from the Travel Technology Association and ASTA. “The two largest national tourism organizations have made a historic alliance to create value for their members by increasing travel and, at the same time, creating jobs within our industry.”

“ASTA is very excited to work in conjunction with NTA to promote the importance of working and understanding the Hispanic market,” said Nina Meyer, ASTA’s president, chairman of the board and interim CEO. “The Hispanics in Travel Caucus is essential when it comes to educating travel agents on the needs and opportunities of this growing target market.”

The Café con Leche is another example of NTA’s commitment to market diversity, said Lisa Simon, the association’s president. “We supply our members with the tools for success, and that often means entering underdeveloped markets. At Travel Exchange alone, we’re offering programs on faith, family, adventure, culinary, student and green travel,” she said. “Based on sheer size, the Hispanic market will be significant in shaping the future of travel and tourism.”

The Hispanics in Travel Caucus is set for 3:15 p.m., Jan. 22, at the Orange County Convention Center during Travel Exchange, the convention and trade show for NTA and the United Motorcoach Association. Travel professionals of Hispanic origin—or those actively involved in developing travel for the Hispanic market—are invited to attend. Please contact NTA Headquarters by email (Headquarters@NTAstaff.com) or call 859.264.6540.

ASTA (American Society of Travel Agents) members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally based members, it is the leading global advocate for travel agents, the travel industry and the traveling public. ASTA’s history of travel industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information, visit ASTA.org.

ASTA’s sister association, The National Association of Career Travel Agents, represents a professional community of independent travel agents ready to assist the traveling public.


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