Mature Adult Specialist Course
Written by Talula A. Guntner, Ed.S., CTC, MCC, Professor of Travel and Tourism at Northern Virginia Community College
No matter what you call them—mature, seniors, baby boomers, golden oldies, empty nesters—they love to travel. The profit potential of this market offers is huge, and every agent is vying for their business.
Only with a thorough knowledge of the needs and characteristics of mature travelers will you gain an advantage over all your competitors.
Get the advantage with ASTA’s Mature Adult Travel Specialist Course—a comprehensive guide filled with everything you need to emerge as a skilled expert in this rewarding field.
Click today and start your new career path the right way with ASTA
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Mature Adults Love to Travel
Mature adults have the money and the time to travel, making this lucrative, growing market a must for an agent like you ready to use the insight and information in this course to distinguish your services from the rest.
It’s all about knowing the facts:
 | Mature adults are very active. With improved medical technology and fitness programs, each generation changes how a fifty-year-old acts. Nowadays, most mature adults have no travel limits, giving you more options to sell. |
 | Many mature adult travelers have discretionary income. They’ve worked a lifetime and are ready to spend the money they accumulated on the specialized services you’ll learn to provide in this course. |
 | Mature adult travelers vary just as much as your other clients. They share only one thing in common: high expectations on their next trip. Exceeding those expectations will lead you to exceed your sales goals. |
 | Mature adults do not always choose cruises or tour groups. Many go beyond to explore the four corners of the world. As a skilled travel professional, you will benefit by helping them realize their adventurous dreams. |
 | Retirement community residents travel too! Downsizing from large, cumbersome homes that sap their money and time, these mature adults enjoy the simple life a retirement community provides. They often use the additional free time and financial freedom to travel. |
 | Senior travelers rank value and convenience above price. They want value for their dollars just like the rest of us. As a professional travel value provider, you will be rewarded for providing them that value. |
This Info-Packed Course Has it All
The adult travel market is so vast and diverse, to understand it all you need a course as equally vast and diverse. You need ASTA’s Mature Adult Travel Specialist Course.
In one concise, easy-to-read book, you’ll get complete instructions on how to
| Define the Mature Market – Discover how culture, gender, religion, financial security, employment status, travel safety and other factors influence their travel decisions. The more you understand their background, the better equipped you’ll be to sell to them. |
| Determine the Mature Traveler’s Needs and Motivations – Learn the factors that motivate and the roadblocks that hinder their travel plans. Armed with this information, you’ll have expert answers to every question they throw at you. |
| Market and Sell to Mature Adult Travelers – Attract people who value your services with these exclusive, tried-and-true tips on effective marketing strategies, creating a successful selling style that emphasizes cross- and up-selling, and maintaining a mature-friendly Web site. |
| Exploit Tremendous Niche Possibilities – Targeting these markets is a surefire way to set yourself apart from your competitors. Learn how to define appropriate niche markets, explore special interest possibilities, develop group presentations and make the most of your client base. |
| Add the Value They Require – Provide maximum value by matching clients to the products that fulfill their needs, utilizing preferred suppliers, providing special discounts, building lifelong client relationships and treating clients as individuals. |
You’ll get all of that inside the complete manual plus in-course exercises, action plans, a test packet and professional evaluation.
With so much valuable information that could define your forte in the industry and boost your bottom line, why wait?
Click today and start your new career path the right way with ASTA
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