Family Travel Specialist Course

Written by Sue Wilder, CTC

Understanding the unique needs of family travelers and the expanding nature of the family travel market is an extremely powerful combination to boost sales and carve a name for yourself as a skilled specialist.

Become that skilled specialist and attract a growing and affluent client base through ASTA's Family Travel Specialist Course; a comprehensive guide filled with everything you need to know to conquer this highly rewarding field.

If you like the idea of earning both higher commissions and higher respect from suppliers and colleagues around the world, then read on!

Click today and start your new career path the right way with ASTA

Why Family Travel?

Family travel is expanding into one of the most diverse and lucrative markets in all of travel, and now is the best time to sink your teeth into it.

Opportunity!
Family travel has been booming over the last decade, and experts says this trend will continue. This field is perfect for a savvy agent like you ready to alter your business outlook to raise both your bottom line and your level of job satisfaction.

Timing! 
More and more suppliers are gearing their products to family travelers. You'll enjoy the rewards these suppliers send to family-friendly agents.

Revenue!
Family travel specialists often command higher prices while enjoying increased commissions from suppliers and strong customer loyalty. Those are three crucial ingredients in the recipe of your success.

This Info-Packed Course Has it All

Covering everything from general concepts to specific sales strategies, ASTA's Family Travel Specialist Course is a one-stop shop for all of your family travel selling needs.

In one concise, easy-to-read book, you'll get:

	Characteristics of family travel: Once you know the info, you can employ an action plan to get your agency's sales on course immediately.
	Details on modern families: No longer limited to the traditional family mode (mom, dad and two adorable kids), family travel now includes single-parent families, cohabitating couples, blended, Brady Bunch-style families and multigenerational units. Each has different travel preferences, learn them all in this guide.
	Effective marketing solutions to attract and retain long-lasting family clients: Families are seldom one-sale wonders. With these marketing solutions, your client's kids could grow up to be future customers.
	Insight into the importance of intra-family roles: When it comes to the decision-making process, families are often divided into influencers, gatekeepers, deciders, buyers and users. Understanding these roles gives you the edge.
	Complete understanding of the family life cycle: Learn how you should adapt your marketing strategies to each phase of this cycle for maximum effect.
	Key psychographic data: How do family travelers think of themselves? How will they react to constant change? Where are their values placed? Knowing the answers leads to increased revenue capabilities.

Expand Your Family Business

Family travel is growing at an amazing rate, bringing high demand and higher commissions with it. As an enterprising agent, you can benefit most if you have the right tools and information.

Get that valuable information through ASTA's Family Travel Specialist Course. You'll learn:

• How to present your unique services to different family types; families appreciate the services you bring to the table.
• What families really want from their vacations; it's a mixture of things, and finding the right balance will be key to your success!
• Family-friendly destinations and suppliers who know how to please both your clients and your bottom line.
• If your agency has the right tools in place to be a major player in the family travel market - use the in-course action plan to help realize your agency's true potential.
• The unique requirements for traveling with children and teenagers—unlock the secrets to making all ages happy.

You’ll get all of that inside the complete course manual plus a test packet and professional evaluation to set you on your way to family travel specialist excellence.

Click today and start your new career path the right way with ASTA