ASTA's Green Program for Travel Agents

The Green Membership for Travel Agent Members includes an educational ASTA Green Report, monthly eTips email and a logo. Agencies that complete the requirements receive the right to use the Green Member logo for one year. Green Members must renew annually to remain a green member, which is necessary to use the logo and receive the monthly eTips and updated versions of the ASTA Green Report.
Benefits for Travel Agent Participation
- Position your travel agency as a friend of the environment
- Learn about the needs of the green travel market
- Promotion of your green commitment to consumers
- Save time by having clear criteria on how to measure a green supplier
- Receive a checklist for determining what suppliers to work with
- Stay abreast of the latest environmental travel initiatives
- Use the ASTA Green logo on your web site and promotional literature
- Receive a special listing as a green travel agent on ASTA’s consumer web site
The Future of Green
"Forrester Vice President and Principal Analyst Henry Harteveldt said the green movement in the U.S. was "two or three years or so behind Europe," where environmental issues are a bigger factor in the marketplace. But he also predicted: "It will become more important" in the U.S. "It will spread." (Source: Travel Weekly, March 18, 2008)
What Travel Agents get
- Educational Green Report for Travel Agents
- Green ASTA Logo (upon completion of self checklist)
- Monthly eTips on green travel and green business operations
- ASTA Green Checklist to measure your internal business operations
- ASTA Green Checklist to assess travel suppliers
- ASTA Green Code of Ethics
- Listing on Travelsense.org oriented to consumers
- Listing on ASTA’s B-to-B search engine
- Eligibility for ASTA’s green travel agent awards
Requirements for Green Travel Agent Members
- Must be an ASTA member.
- Purchase a copy of the ASTA Green Guide for Travel Agents and read the report to educate your agency on green travel and “greening” internal operations.
- Complete the self-check list. This is for internal use only. A copy of the self-check list is in the ASTA Green Guide.
- Read and agree to abide by the Green Code of Ethics.
- Abide by the Green Member Logo Usage Rules.
- Upon completion of the self-checklist and its return to ASTA, you will become an ASTA Green Member for one year which entitles you to use the logo receive the ASTA Green eTips and the other benefits listed above.
| Program Pricing | Program Includes | |
ASTA Domestic and International Travel Agent Members: $49
The discounted ASTA Travel Agent Member price will appear during the checkout process. | For ASTA members: - Educational ASTA Green Report
- Monthly eTips email
- Use of the green logo upon completion of certain requirements
- Everything listed in “What Travel Agents Get” above
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Contact: Andrew Goodwin, 703-739-6891, agoodwin@asta.org

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Read ASTA's green tips guide to learn about many of the easy steps you can apply to make your workplace even more eco-friendly. |