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ASTA's Green Program
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The ASTA Green Program is sponsored by the following organizations: | |
| Global Sponsor - Travelport Industry Green Leader - Avis/Budget Group, Marriott | Rail Sponsor - Amtrak Green Supporter - American Cruise Lines |
ASTA believes that through our membership and staff we can “change the world” for the better. We have developed the ASTA Green Program to facilitate the understanding and use of green travel options in our industry as well as assist our members in “greening” their own operations.
Consumer awareness about options for sustainable travel has been growing. Additionally, consumer’s technical knowledge of sustainability has increased as well as their expectations. |
Top Elements that Makes Travel a "Green Experience” for Consumers
| Element | % Share of Responses |
| Eco-friendly hotel (e.g., runs on renewable energy sources, recycles, re-uses linens instead of washing daily, etc.) | 87% |
| Uses mass transit and/or renewable energy vehicles | 60% |
| Sources from local businesses | 50% |
| Company donates to green/environmental causes | 45% |
| Carbon neutral offsets built into pricing | 38% |
| Qualifies for a recognized, third party green certification | 32% |
| Authentic interaction with locals | 31% |
Become a Green Member now to receive the Green Traveler Survey, an analysis of over 1,800 U.S. travelers on their wants and desires for green travel options. This 147-page report, launched by Community Marketing Inc., is designed to provide industry leaders with information and insights to understand, reposition and leverage the opportunities of the emerging sustainable travel marketplace.
| Program Details | Other Opportunities |
ASTA Green Program for Travel Agents View a sample of the ASTA Green Guide. | Sponsorship of ASTA's Green Program ASTA's Own Green Program |
LISTEN TO AUDIO - Union of Concerned Scientists Press Call for "Getting There Greener: The Guide to Your Lower Carbon Vacation"
Learn about a new report that contains clear data on the carbon footprint of different types of travel. Bonnie Lee of Travelquest, an ASTA Green Member, participated in the call to give the perspective of a green travel agent and to translate the data into real life examples of trips.
