Social Media Suitcase

To succeed at social media for your travel business you need stunning imagery, strategically written captions, and the correct hashtags. Creating high-quality social media content can be extremely time-consuming and not everyone has the skill set or the budget to do it well. But it doesn't have to be that way.

To get you moving in the right direction, ASTA has partnered with Travel Marketing & Media to bring you a fantastic content subscription service called, Social Media Suitcases.

Hand over the hardest part of social media (creating content) to our team for less than $12/week!

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Look At What You Get In Your Suitcase Each Month

Each month you'll select two content bundles from our library. There are currently over 65 destinations to choose from. Select the destinations that you'd most like to sell.

The bundles are destination-centric and focus on experiences and sights, allowing you to work with the suppliers of your choice.

The two bundles that you select will comprise of a total of:

  • 30 breathtaking images to post on any of your social media platforms, newsletters, articles, or websites. We'll give you both high and low resolution.
  • 30 matching social media captions with hashtags. The captions are inspiring and engaging and we carefully pick the correct hashtags for you, removing all of the guesswork.
  • 2 videos (one minute in length and perfect for social media). The videos comprise of stunning imagery set to music ending with a call to action for viewers to connect with you.
  • 2 destination guides for you to learn about the destinations you have chosen. Knowledge is confidence and will help you to sell without hesitation.
  • 2 articles for you to customize in your own voice. These articles can be emailed to your audience, put into your newsletter, or posted on your social media.

In addition to the incredible content that you can copy and post each month, you'll also receive an invitation to a social media Q&A hosted by Sandra McLemore where you'll be able to ask her anything about social media for your travel business.

Need training? Check out the social media training video loaded into your dashboard each month. The training will focus on building your skill and confidence in everything from Stories to bio writing.

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How Will A Subscription to Social Media Services Help Your Travel Business?

SAVES YOU TIME

Your marketing needs to be consistent. You need to post to social media every day, write an article at least twice per month, and update your website imagery a few times per year. Our suitcases do it all for you saving you at least 40 hours per month.

KEEPS YOU CONSISTENT

The key to marketing is consistently pushing out relevant and engaging content to your target audience. We'll keep you consistent by producing monthly bundles that are high quality and converting.

KNOWLEDGE BUILDING

As a travel planning expert, you'll often be asked about destinations outside your own experience. Our mini destination guides will give you a perfect monthly overview with practical tips and advice every month.

KEEPS YOU FOCUSED

While we create your marketing content you'll be free to focus on sales. Attend networking events, exhibit at expos, secure new groups, follow up with previous clients, and more

SAVES YOU MONEY

It takes us 40 hours per month to build out a new suitcase of content. If you hired someone at $25/hr to do that you'd be paying $1000/month.Or you can invest $49/mo saving you a whopping 96%

 

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FAQs

01
WHAT IS SOCIAL MEDIA SUITCASE?

It's a monthly subscription containing ready to use marketing solutions for travel advisors and travel business owners. Each month you'll choose two content bundles from over 65 destinations and we will pack them into your virtual suitcase, ready for you to copy and post. You'll receive photos, videos, social media posts with captions and hashtags, articles and destination training.

The content is highly polished and professionally developed by a team of designers, editors and writers - all directed and managed by travel industry expert of over 20 years, Sandra McLemore. We work closely with tourism authorities, travel suppliers and photographers around the world to collate incredible content for your social media accounts, so that you don't have to.

02
WHAT IS MY INVESTMENT?

Your total investment is $49/mo for us to create an entire month of social media content for you. Remember that you’ll get to choose two bundles from the library every month. We add new bundles in every few weeks and there are already 65 in there to choose from. The content that you’ll receive together with the mentoring from Sandra is incredible value and works out to be less than $12/week.

03
WILL THIS WORK FOR ME?

The monthly subscription is for you if... You sell outbound travel to anywhere in the world (new start up business or experienced agent) You have your own business and need to attract new clients and keep in touch with old ones You work for a travel company selling travel as an employee or an independent contractor and have your own social media accounts You currently are not making enough (or any) sales from your social media platforms and website. Travel advisors from all over the world are welcome to subscribe.

04
HOW WILL IT HELP MY TRAVEL BUSINESS?

SAVES YOU TIME Your marketing needs to be consistent. You need to post to social media every day, write an article at least twice per month, and update your website imagery a few times per year. Our suitcases do it all for you saving you at least 40 hours per month.

KEEPS YOU CONSISTENT The key to marketing is consistently pushing out relevant and engaging content to your target audience. We'll keep you consistent by producing monthly bundles that are high quality and converting.

KNOWLEDGE BUILDING AsKNOWLEDGE BUILDING As a travel planning expert, you'll often be asked about destinations outside your own experience. Our mini destination guides will give you a perfect monthly overview with practical tips and advice every month.

KEEPS YOU FOCUSED WKEEPS YOU FOCUSED While we create your marketing content you'll be free to focus on sales. Attend networking events, exhibit at expos, secure new groups, follow up with previous clients, and more. SAVES YOU MONEY It takes us 40 hours per month to build out a new suitcase of content. If you hired someone at $25/hr to do that you'd be paying $1000/month

05
HOW CAN I USE THE CONTENT THAT YOU SEND ME EACH MONTH? IN SO MANY WAYS!

  • In your articles
  • As a foundation for your podcast or videos
  • On your website
  • On your social media posts
  • To create marketing materials like Facebook banners, business cards or flyers
  • On your event banners and signage

06
CAN'T I JUST CREATE MY OWN SOCIAL MEDIA CONTENT FOR MY TRAVEL BUSINESS?

Technically you could but there would be two differences: You probably don't have the graphic design AND the writing or research skills to pull together all of the elements. You probably don't have strong video editing skills. And you probably don't have direct relationships with enough photographers and tourism authorities to get the photos.

It takes a team of 5 people just under one week to put together each bundle. We figure it would take you almost two weeks and we're guessing you just don't have that time to spend. Oh and if you were thinking of outsourcing the work to a professional? Our payroll for this project is 5 people x 32 hours. Our team are all located here in the USA. You can pay your team or pay us less than $12/wk.

07
AM I LOCKED INTO A CONTRACT?

Nope. We are sure you’ll love the Social Media Suitcases subscription so much you’ll want to send all your travel advisor friends (yes, we pay a commission).



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Questions: If you have any questions at all be sure to email our Client Concierge at Vipconcierge@cottammclemore.com.

Need Customer Support? Schedule an appointment

 

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ASTA Headquarters

American Society of Travel Advisors
675 N Washington St, Ste 490
Alexandria, VA 22314 U.S.A.