Build a Better M.I.C.E. trap!


NOTICE TO USERS OF THIS INFORMATION: Copyright © 2011-2012 American Society of Travel Agents (ASTA). All rights reserved. Please reference end of this document for terms of use. Please reference end of this document for terms of use.


Did you know that the meetings and events business is a $101 billion industry?  With that much money on the table, who is booking your clients’ events?  This is the time for you to “Take Back Meetings” by building a better M.I.C.E. trap!

More and more decision-makers today are acknowledging that it’s the old-fashioned, face-to-face meetings that establish the strongest relationships.  M.I.C.E. (Meetings, Incentives, Conventions and Events) are essential to maintaining a healthy business when they are responsibly executed. The meeting and convention business is in position to recover in 2011. Don’t let this opportunity pass you by!

-Provide your client with additional services
-Learn how to successfully solicit sales from your existing clients
-Discover ways to profit from this revenue stream

Anne Marie MoebesAnne Marie Moebes, Executive Vice President, Well-Being Travel; Executive Vice President, Acclaim Meetings and Co-publisher,

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ASTA owns the federal copyrights in the information which it has created above. If you are a dues-paid member of ASTA you may, as a privilege of ASTA membership, use the information above in that business and may share the information with the management and staff, BUT you MAY NOT REDISTRIBUTE OR DISCLOSE BY ANY METHOD the information to ANY PERSON OR FIRM THAT IS NOT AN ASTA MEMBER. Your use of this information constitutes your agreement that if you violate the distribution restriction set out above, you will be liable to ASTA, as liquidated damages, in the amount of $7,500.


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