Best Western - the World's Largest Hotel Chain

04/27/2011

NOTICE TO USERS OF THIS INFORMATION: Copyright © 2011-2012 American Society of Travel Agents (ASTA). All rights reserved. Please reference end of this document for terms of use.

Best Western has recently launched a new marketing strategy as part of the brand's long-term commitment to enhance its image, ensure brand relevance and drive superior revenue to its hotels.

As the largest hotel chain in North America and the world, Best Western competes across the broad midscale market offering a wide variety of hotels. While continuing to operate as a single brand, Best Western has introduced three descriptors in the U.S. and Canada: Best Western, Best Western Plus and Best Western Premier. The strategy, which  rolled out to consumers in February 2011, is designed to explain the various product experiences of its hotels and set guest expectations at the point of booking. Best Western Premier will be used to describe hotels with physical attributes similar to upper midscale hotels, Best Western Plus for the middle midscale and Best Western for the lower midscale.

Please join Best Western and ASTA to learn more about the exciting new product descriptors.

ASTA owns the federal copyrights in the information which it has created above. If you are a dues-paid member of ASTA you may, as a privilege of ASTA membership, use the information above in that business and may share the information with the management and staff, BUT you MAY NOT REDISTRIBUTE OR DISCLOSE BY ANY METHOD the information to ANY PERSON OR FIRM THAT IS NOT AN ASTA MEMBER. Your use of this information constitutes your agreement that if you violate the distribution restriction set out above, you will be liable to ASTA, as liquidated damages, in the amount of $7,500.

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