Alexandria, VA, November 14, 2016—The American Society of Travel agents (ASTA) is pleased to announce several staffing changes that will strengthen its focus on membership development, high quality events, and communicating the value of travel agents.
Effective November 14, Kim Sherrett will be joining ASTA as Manager of Membership and Chapter Development. In this role, Kim will leverage her experience to grow the ASTA membership and foster chapter development and growth. She brings to ASTA more than 20 years of industry experience, most recently as Manager, Business Development and Education at Nexion.
The Society is also announcing two internal staff promotions. Building on the strengths of the newly-combined ASTA and NACTA Business Development Team, Karen Morris has been promoted to Director of Meetings & Events, where she will continue to execute both ASTA and NACTA’s repertoire of meetings and events and to support ASTA-NACTA business development activities.
With an eye toward ASTA’s mission to raise consumer awareness and promote the value of travel agents and the association to internal and external audiences, Erika Richter has been promoted to Director of Communications. In this role she will be responsible for the development and execution of the communications portion of ASTA’s mission to promote and defend ASTA member agents before the traveling public, at all levels of government and within the travel industry.
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.