Did you know that the meetings and events business is a $101 billion industry? With that much money on the table, who is booking your clients’ events? This is the time for you to “Take Back Meetings” by building a better M.I.C.E. trap!
More and more decision-makers today are acknowledging that it’s the old-fashioned, face-to-face meetings that establish the strongest relationships. M.I.C.E. (Meetings, Incentives, Conventions and Events) are essential to maintaining a healthy business when they are responsibly executed. The meeting and convention business is in position to recover in 2011. Don’t let this opportunity pass you by!
-Provide your client with additional services
-Learn how to successfully solicit sales from your existing clients
-Discover ways to profit from this revenue stream
Anne Marie Moebes, Executive Vice President, Well-Being Travel; Executive Vice President, Acclaim Meetings and Co-publisher, http://www.travelmarketreport.com/
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