March 31, 2016
Alexandria, VA, March 31, 2016 –The American Society of Travel Advisors (ASTA) is pleased to announce that Carnival Corporation, for the third year in a row, is sponsoring ASTA consumer research that is key in determining the reasons why travelers use professional travel consultants, how they use them and for what type of trips.
This year's study, "Best of Both Worlds: Quantifying How Travel agents Save Consumers Time and Money," will reach more than 14,000 U.S. households. ASTA will uncover consumer travel trends with the survey, and find patterns related to overall travel consultant usage in planning and booking trips by travel type, the factors related to how a traveler chooses a travel consultant, and for what occasions. The results will help ASTA member travel agents better communicate their value proposition when marketing themselves to potential new clients.
ASTA is commissioning TNS Global, one of the largest market research firms worldwide, to conduct the independent survey.
According to Roger Frizzell, chief communications officer, Carnival Corporation, "ASTA is critical to the success of our company and our industry, so anything we can do to support ASTA with this important research that helps us better understand consumer buying patterns is a win-win for both of us."
ASTA is appreciative of Carnival's financial support in this research project. "Carnival Corporation continues to support the goal of helping agents better understand today's consumer," said ASTA President and CEO Zane Kerby. "While ASTA membership benefits include regular white papers and research, we simply don't have the bandwidth to carry out a project of this scope. Carnival is to be commended for generously supporting research that benefits all ASTA travel agents.
Detailed findings of this survey will be available for purchase on ASTA.org in early May, says Kevin V. Wang, ASTA Director of Research and Industry Affairs. For more information about this study, or to inquire about having ASTA staff share research findings at your own event, please send a request to Kevin at firstname.lastname@example.org.
Rebranded in 2018 as the American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public. Its members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. For more information about the Society, visit ASTA.org. Consumers can connect with an ASTA travel advisor at TravelSense.org.