TOP Program Benefits
The Tour Operator Program (TOP) is a section of ASTA’s membership comprised of tour operators who agree to adhere to stricter membership standards, abide by a tour operator code of ethics and are committed to promoting the use of tour operators by travel agents.
ASTA's TOP program offers varies levels of engagement to connect your tour company with travel agents. The program's substantial benefits and opportunities include agent targeted e-newsletters; tour offering directories, TOP member-only directory, use of the TOP logo and show promotions.
How does TOP’s marketing efforts help your company? These are the facts:
Over 60% of ASTA's Active Members have heard of ASTA’s TOP Program;
50% of these members has used a tour operator specifically because they belonged to TOP;
98% of ASTA Members feels more confident booking with a tour operator that belongs to the TOP program as opposed to one that doesn't.
Take advantage of these opportunities today!
- TOP Program Participation for ASTA Members [PDF]
- TOP Program Participation for Non-ASTA Members [PDF]
To be eligible, tour operators must first be an ASTA Allied Company member and fulfill eligibility requirements. To speak with someone about the TOP program, please contact us at 1.800.440.ASTA, or email membership@asta.org.
More information on TOP's mission and why agent use TOP members.
