- Events - ASTA

ASTA’s Destination Expo Dubai 2013 - Speakers

ASTA's International Destination Expo 2013

Immerse yourself in strategic destination sales training and industry-best practices. Travel professionals interested in expanding their business and learning about new destinations owes it to themselves to attend.



Sally Edwards

Director – Dubai Calendar

Sally Edwards is the Director, Dubai Calendar a government led initiative created in 2011 by the Dubai Events and Promotions Establishment. The Dubai Calendar brings together government, consumer and industry to continue to promote Dubai as a world-class event and festival city.

Sally commenced in the role as Director, Dubai Calendar in March 2012. Previously she has held senior roles in government in Sydney, Australia most notably as the General Manager, Operations and Communications at Events NSW. Sally is passionate about events and their role in helping promote cities as key tourism destinations. A career highlight for Sally was working at the Sydney 2000 Olympics as a Manager in the Olympic Athlete’s Village.

Tyler Stellman

Head of Sport Tourism Development – Dubai Convention and Events Bureau

Tyler Stellman is currently the Head of Sport Tourism Development for the Dubai Convention and Events Bureau. Tyler’s duties at the DCEB is to oversea all sports tourism development incentives that take place in the city of Dubai. This includes managing the planning of any event bidding process, selling Dubai as the regions key sports tourism destination, maintaining a high level standard for events currently taking pace in Dubai, amongst other responsibilities. With an ever changing sporting atmosphere and with world class facilities all throughout Dubai, there is never a dull day in the office.

Tyler comes from a strong sports marketing and events background having previously worked at sport management company IMG , sports events company Promoseven Sports, American sports league Major League Soccer, and English football club Brighton and Hove Albion FC.

An overly happy American by nature, Tyler is more then happy to assist any ASTA members with any inquires they may have, regardless of their sporting interests!

Khalifa Al Suwaidi

Senior Executive, Congress Development – DTCM - Dubai Convention and Events Bureau

Khalifa Al Suwaidi is currently a member of the Congress Development team of the Dubai Convention and Events Bureau. Khalifa’s main focus is to bring forth events to the city of Dubai, particularly from the North and South America. By occasionally taking part at international exhibitions and tradeshows, Khalifa meets clients from international associations and event planners among other members of the MICE industry to showcase and sell Dubai as a pertinent destination for conferences and congresses of all types and sizes.

Khalifa has a background in Sales as he worked for Standard Chartered, Priority banking where he handled various corporate accounts and portfolios. The fact that Khalifa is a UAE national who was born and raised in the dynamic city of Dubai, Khalifa’s role to present Dubai comes naturally.


Nasif Kayed

General Manager
Sheikh Mohammed Centre for Cultural Understanding (SMCCU)

Nasif is a semi retired business man, who in the early eighties travelled to the US and made it his home. There he established himself as a business entrepreneur and by 2007 had ventures in the US and Canada. Having established more than 40 companies in that time, he continued to play an active role in coaching others in similar business situations and advising business associates on how to relate in a multicultural environment.

After 9/11 Nasif took a more directed approach to bridging the cultural gap by inviting community leaders, schools and universities, religious institutions and law enforcement to the Islamic Association of Raleigh, in North Carolina, where he chaired the Outreach Committee. The purpose was to clarify misconceptions about Muslims living in the community and to promote cultural understanding amongst the many nationalities living in Raleigh. He was a member of the Executive Committee, and School Board for the Islamic Centre, and used his business know how to coordinate the Mosque expansion and school building project.

Nasif has made it his life’s mission to act as a bridge between people of all cultures and faiths, spearheading the activities at the Sheikh Mohammed Centre for Cultural Understanding for over four years. Personally leading tours and cultural exchanges for visitors and institutions in Dubai, Nasif has given presentations to all levels of employees at schools & universities, and at internationally and locally renowned companies. A charismatic speaker, Kayed embodies the “Open Doors Open Minds” philosophy of the SMCCU, encouraging open cultural exchanges under their “Freedom to Ask” policy, conducting seminars which are as entertaining as they are enlightening.


VISA Informaton - Before you travel to the UAE, please check your visa requirements and make sure you have a valid visa if needed. 

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Join us at ASTA's International Destination Expo (April 4-7, 2013) and explore the mysteries of Dubai.

IDE 2013 sponsored by:
ASTA  Definitely Dubai Jumeirah






JW Marriott Dubai 24 Degrees





ASTA - American Society of Travel Agents
675 N. Washington Street, Suite 490
Alexandria, VA 22314
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